Florence Orban is the Head of Strategy and Digital Transformation at St. John Ambulance. A 2017 Business Insider Top 100 Tech people, she is a co-founder of Wayfindr, a global standard and open demo app for audio navigation systems that enables vision impaired people to navigate indoors using their smartphone. Wayfindr is her third start up. She was previously the Director of Corporate Development at the Royal Society for Blind Children and CEO of the National Skills Academy for Sport. She was Chair of Interactive, the strategic agency for disability sport in London. She has a passion for developing user centred innovation and supporting disadvantaged people through lifelong learning. Educated in France and the US, Florence started in advertising at Saatchi & Saatchi and her career has focused on corporate development and change management.