Jeff Greenidge

Jeff Greenidge started in his role as Director for Diversity jointly for the ETF and Association of Colleges in January 2021. The role will see Jeff driving plans to increase diversity within the FE workforce, particularly at senior levels, and promoting inclusive practice in colleges and other parts of the sector. It will include a specific strand of work on race equality and anti-racism, engaging with the Government, the sector and expert groups.

Jeff’s career in education began as a teacher of modern languages and physical education. A three-year spell as Head of Modern Languages at Llanrumney High School in Cardiff followed, before he joined the Curriculum and Assessment Authority for Wales, advising the Government on matters relating to language teaching and learning. After three years as Director of the European Unit of the Welsh Joint Education Committee, he joined learndirect, where he served in a number of roles culminating in more than five years as Network Director between 2010 and 2015. Today, Jeff chairs the Board of Directors of Groundwork Wales and is Chairperson of the Learning and Work Institute Wales, as well as serving on the boards of Ballet Cymru and the Institute of Employability Professionals. He is also Managing Director of Ariege.

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